Information embedded within Apple’s website suggests that this week’s new Mac announcements, including the M2 Pro and M2 Max chips, were initially set for an unveiling in October or November of last year.
As seen on twitter, the filename of a short Mini Keynote-style video that Apple released after the announcement of the updated 14-inch and 16-inch MacBook Pro and Mac mini, which includes the year 2022, suggests that the video May initially be set to premiere last year. , The video, which is over 18 minutes long, looks similar to the digital Apple events the company has been hosting for the past few years.
Some have speculated that the 18-minute video was a stripped-down segment from a larger event the company was planning to hold in October or November 2022 that included more than just announcements of the new M2 Pro and M2 Max Macs. as well seen on twitterThe AR files for the new 14-inch and 16-inch MacBook Pro models were compiled three months before the new Macs are announced in October 2022.
Usually, every fall, Apple holds an event in September to announce its latest iPhones and Apple Watch models. By the fall of 2022, rumors were increasingly suggesting that Apple was planning to hold two events between September and December: one for the iPhone and Apple Watch and another for the Mac and iPad.
According to rumors running at the time, the latter event was to be focused solely on updated Apple silicon Macs and iPads, including the updated 14-inch and 16-inch MacBook Pros and the next-generation iPad Pro. in September, BloombergMark Gurman reported that Apple had canceled plans to hold a second digital event in the fall and would instead release the remaining products for 2022 via a press release on its website.
In October, Apple announced an updated iPad Pro with the M2 and a redesigned 10th generation entry-level iPad via press release. In mid-December, Gurman reported that the new Macs were now slated to launch in “early” 2023.
The new 14-inch and 16-inch MacBook Pros have options for the M2 Pro or M2 Max chip, depending on the performance of the M1 Pro and M1 Max. The new chips allow for even faster performance with the M2 Max and a higher 96GB capacity of integrated memory. The new Macs also now support 8K external displays thanks to more advanced HDMI ports, and the 16-inch model has the longest battery life of any Mac.
This week Apple also announced a new Mac mini, with a similar design to the previous generation model but now with the M2 or M2 Pro. The new Mac mini and MacBook Pro are available for pre-order on Apple’s website and will be available to customers starting Tuesday, January 24.