Development of computing platforms and autonomous driving

Qualcomm CEO: “The technology you find in your phone today, you can just imagine this future where every other device could have that same technology”

Joining business and government leaders at the World Economic Forum’s annual meeting in Davos, Switzerland, Qualcomm CEO Cristiano Amon discussed mega-trends in technology this week and highlighted how the company fits into this future Is. Amon specifically called out Qualcomm’s investments in augmented and virtual reality and automotive technologies as key parts of the firm’s larger diversification strategy.

The big picture, Amon said, “Digital transformation becomes a necessity for companies to be competitive in our future digital economy… When we talk about the current economic climate, we see that companies This desire to transform digitally and use technology. To become more efficient, more productive. I believe we’re really seeing an incredible demand for things to become more intelligent, to be more connected. Huh.

Qualcomm’s One Technology Roadmap is an overall plan for the company to grow its total addressable market to $700 billion by the end of the decade. The vision is to leverage core technology elements initially developed for mobile handsets and apply them to high-growth areas including AR/VR, automotive, Internet of Things and PCs.

As for the AR/VR aspect, Amon is excited that intelligent, connected glasses will be the next “evolution of computing platforms.” He traces the history of PCs and mobile devices and explains that the next generation of PCs look more like mobile devices and that the primary use case for PCs has become video telephony for enterprise collaboration. “There’s an incredible amount of processing power in your phone today… but you’re limited by the size of the screen. But that’s an artificial limit.

Amon continues to pull on this thread, adding that AR/VR glasses will realize holographic telephony as part of a larger step towards merging the physical and digital realms. “It’s going to happen,” he said. “I think it’s going to be the next computing platform and eventually it’s going to be as big as a phone.”

WEF comes hot on the heels of CES where Qualcomm focused its demonstrations and discussions on its booming automotive business that spans in-vehicle and car-to-cloud connectivity, automated driver assistance systems and digital cockpits Has happened. All of this is wrapped up in the Snapdragon Digital Chassis portfolio which has been widely adopted by nearly every major automotive OEM on the planet.

Amon determined the architectural evolution from the combustion engine of vehicles to electrification and digitization. He encouraged conference attendees to think of a vehicle as a platform for the delivery of content and services based on connectivity that fundamentally changes the relationship between vehicle owner and car manufacturer.

With regards to the development of increasingly autonomous driving, Amon touched on an important point around ADAS-related safety features that need to be democratically implemented at vehicle price points, such as antilock braking systems and airbags.

In terms of full self-driving vehicles, Amon said today you’re seeing it deployed with smaller delivery vehicles in a variety of campus-type environments and low-speed settings. “Eventually you’re going to be fully autonomous, but it’s really going to take time, especially because when you’re talking about protecting people, humans make mistakes but enterprises can’t.” He suggested that the path from 0% to 95% autonomous driving is clear, but that the final 5% climb would be a big step.

When asked how his grandchildren’s world would be completely different from today’s, Amon reflected on how Qualcomm has been involved in the development of every generation of wireless technology and described smartphones as “the invention of mankind”. largest development platform ever built”. The future is tough because of technology… The world is just a smaller place than it was before… It has huge potential and that’s what really drives the diversification of our business… The technology you see in your phone today You can easily imagine this future where every other device can have the same technology.

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