LG G3 OLED evo 4K TV: 70% brighter, no gap in the wall

Ahead of its official CES 2023 presentation, LG has given us a taste of its TV technology for the coming year, specifically as it pertains to the company’s lineup of OLED TVs. Once again, the G series takes center stage with the G3 OLED evo 4K. LG says that thanks to its Brightness Booster Max technology, the 55-, 65- and 75-inch G3 models will see an increase in brightness of up to 70%.

The LG G3 OLED evo 4K TV as seen mounted on a wall.

The G3 OLED evo will look much better when wall-mounted, too. LG calls its new One Wall design approach “ultra-seamless” and says it won’t leave any visual gap between the wall and the G3. That’s saying a lot considering the G2 OLED evo was already impressively tight to the wall when mounted.

The G3 isn’t the only LG OLED getting some love in 2023. The company is also introducing its C3 OLED evo 4K TV as well as the Z3 OLED evo 8K TV, which will mark the first time LG will be equipped with an 8K-capable OLED TV. With its OLED Evo panel.

These models don’t have the G3’s Brightness Booster Max technology, but they do share one of the G3’s other improvements, the 6th-gen a9 AI processor. This is the chip that powers features like AI Picture Pro, which LG says has better upscaling, enhanced dynamic tone mapping, and more lifelike HDR quality by identifying and refining objects like people’s faces.

It also powers AI Sound Pro, which can now deliver a virtualized 9.1.2 surround sound experience from the TV’s built-in speakers.

Speaking of speakers, the 2023 LG OLED TV is designed to work with the company’s recently announced 2023 soundbars, the SC9 and SE6. Both models will enable LG’s new Wow Orchestra feature, which lets the TV send sound through its own speakers as well as the soundbar for a more realistic performance. The new soundbar can also be connected wirelessly to the 2023 TV, giving you a cable-free option if you don’t need to send a video signal from the soundbar to the TV.

LG 2023 webOS Smart TV interface.

On a slightly darker technical note, LG’s 2023 OLED TVs will also support HDMI 2.1a. This is the latest HDMI specification and it enables a new feature known as Quick Media Switching (QMS) – sometimes referred to as QMS-VRR. Regardless of what you call it, its benefits are going to be appreciated by anyone who switches between different types of media with different frame rates.

You may not even know you’re doing it, but if you’ve ever encountered a black screen a second or two after pressing the play button on a YouTube video, you can quickly and invisibly switch between your TV’s two victims of their inability to do so. different frame rates. QMS-VRR solves this problem by taking advantage of the TV’s variable refresh rate (“VRR” in QMS-VRR) – a feature typically used during gaming – to quickly adapt from one frame rate to another. , theoretically killing the black screen problem . QMS-VRR will work when using an external device (such as the Apple TV 4K) that is also QMS-VRR equipped.

Lastly, LG is giving its webOS smart TV software another upgrade in 2023. A new home screen layout uses “Quick Cards”—small panels that group content and services by logical categories such as home office, gaming, music, and sports. The AI ​​concierge-powered interface also gets more advanced personalization features: Each family member gets their own profile and a curated list of content choices and recommendations based on viewing history, search queries, and viewing habits.

At this time, LG is still tight-lipped about things like pricing, availability, and even screen sizes for its 2023 OLED TV lineup, but we’ll let you know as soon as we know.

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