LG’s 2023 OLED TVs are up to 70 percent brighter

It’s no surprise that LG is refreshing its OLED TV lineup for 2023, but if your set lives in a well-lit room, you may appreciate this year’s upgrade. LG’s new model includes a per-pixel Brightness Booster Max feature, which promises up to 70 percent brighter picture on some G3 Series TVs (shown above). You may not spend as much time watching during daytime viewing sessions.

The G3, C3 and 8K-capable Z3 all use a new a9 Gen 6 processor that offers AI upscaling, HDR tone mapping and object-based picture sharpening. The chip is also key to AI audio processing that delivers 9.1.2-channel surround sound from the built-in speakers. You’ll have an added incentive to upgrade your audio setup, though — LG is countering Samsung with a WOW Orchestra feature that uses the TV’s speakers to complement the output from the brand new soundbar.



LG is also acknowledging that its interface can be overwhelming for some. The 2023 OLED TVs come with a webOS 23 platform that requires very little scrolling, with only two pages of apps content. You’ll also see fewer categories, and “quick cards” help you jump to categories like music and sports. Personal profiles, customizable quick settings and AI-based search keyword recommendations tailor the experience to your tastes, while Matter support should help your set play nicely with compatible smart home devices.

The range will look familiar in some ways, although there are a few other notable upgrades. The Z3 remains the flagship with 77- and 88-inch 8K screens, but the G3 is now a better fit for mounting on the wall, thanks to the zero-gap design. It’s available in sizes ranging from 55 inches to a whopping 97 inches, though you’ll only see a 70 percent brightness increase on the 55-, 65-, and 77-inch variants. The sweet-spot C3 line (pictured in the center) runs between 42 inches and 83 inches, though you’ll have to ‘settle’ for a standard brightness booster.

Significantly, there is no A series now. LG now considers the B3 series to be its entry-level OLED offering, and ideal for gamers watching their money. You’ll have to put up with a lesser a7 Gen 6 chip and go without brightness boosting, but you get 4K at 120Hz (useful with the latest consoles) and your choice of 55-, 65- and 77-inch panels.

As is often the case with LG introductions, you’ll have to wait for pricing and availability for the 2023 OLED TV selection. Although there is no doubt that the G3 is the star attraction. Outside of that model’s brightness boost and gapless mounting, these are largely iterative upgrades that will mostly prove attractive if you’re replacing an aging set.

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