Prince Harry’s spare: Did the leak help or hinder his book’s PR strategy?

“If they had released them all together, their market would have been fragmented – some may have bought the book, some may have seen the series or listened to the podcast,” says Mr. Corum James. “But it’s not just about considering their various stakeholders and employers, it’s also about how do we stay on top of the news cycle for as long as possible?”

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